In the media
Our games make headlines around the world, surprising, delighting and inspiring the people who play them.

The Guardian – Hide&Seek

Can pretending to be a whale change the world? Lyn Gardner comes along to a Hide&Seek event and talks to Alex about how games will impact on our cultural and everyday life. Also features an impressively moody picture.

FT.com – Tate Trumps

The Financial Times online previews Tate Trumps as spearheading the trend of brands and cultural institutions moving into gaming. “Tate Modern is using a new iPhone application to turn its galleries into a game aimed at attracting visitors.
“Tate Trumps”, unveiled this week, recreates a classic children’s card game with players “collecting” artworks as they move around the gallery. Every artwork is scored under categories such as fame, age, size or absurdity. ”

Wired – Tate Trumps

Wired magazine (issue 05.10) previews Hide&Seek’s first iPhone game, Tate Trumps, which transforms Tate Modern into a giant playspace.

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The Social Robot: Groundbreaking 221B

“221B is a groundbreaking, immersive game that should be emulated as an example of social media applications, transmedia narrative and interactive gaming.”

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Guardian Gameblog: Sherlock Holmes and a new twist in game narrative

“221B is a great little game in its own right, but it’s also an important exploration of new interactive storytelling possibilities”

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BBC Technology: “Artificial Intelligence” powers Sherlock Homes game

Game developer Rollo Carpenter tells the BBC’s Chris Vallance about the AI interrogation techniques written into 221b.

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Times Playlist: The Weekender

“I know only two of my team-mates’ names, but there’s no need for small talk – soon I’m screaming down a walkie talkie and legging it along the Southbank.”

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BBC News UK: The Sandpit

“Hide&Seek is a new kind of theatre which swaps scripts and actors for social games and playful experiences.”

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The Independent: Last Will

“I later discover that my actions within the virtual world are having effects in the physical world – such as unlocking doors.”

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Rock Paper Shotgun: The Weekender

“The thing about games like this is that since there’s only really two components – the theoretical mechanics and human brains – it focuses in on some core, joyous elements of gaming.”

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Avant Game: The Weekender

“I’m not sure I’ve ever been surrounded by so many people working so wholeheartedly to show each other a good time, designers and players alike.”

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